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PHD launches Source in Australia

PHD Australia’s Chris Stephensen talks to Mumbrella’s Tim Burrowes about the launch of Source in Australia. Chris discusses the theory behind the new planning system, as well as how the gamified...

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PHD to Gamify the way it works

PHD is set to gamify the way it works with the launch of a new global operating system that will encourage participation and collaboration across its network. The system, called Source, has been...

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Source

“Source is a smart, innovative, collaborative concept that combines playful gamification techniques with hard-core strategic principles. It’s not just a work tool, it’s a business ecosystem.” Carlos...

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PHD Gamifies the Cannes Lions Festival with ‘Win Cannes’ app

PHD has partnered with Cannes Lions to create the Cannes Lions official app and ‘Win Cannes’, which will turn Cannes Media Lions into a mass scale game for the first time in the festival’s history....

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Source

“PHD’s Source has been developed with real insight into the needs and motivations of both clients and colleagues. It has also been executed with a good deal of innovation and elegance.” Paul...

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PHD Australia talks Gamification at the Mumbrella360 conference

PHD Australia hosted a panel debate at the Mumbrella360 conference about the emerging field of Gamification and the implications and opportunities for brands and marketing in Australia. The session,...

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The Future of Work? Play

7 Billion hours a week are up for grabs in the Engagement Economy says McGonigal at PHD seminar in Cannes 7 billion hours by 1 billion gamers are what’s up for grabs in the Engagement Economy,...

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PHD Worldwide’s Mark Holden speaks about gamification to Campaign at Cannes

PHD’s worldwide strategy and planning director Mark Holden caught up with Campaign in Cannes to explain how the agency has adopted the principles of gamification to the business by adding a game layer...

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Jane McGonigal speaks to Campaign at Cannes about the power of games

Speaking ahead of PHD’s presentation at Cannes Lions, visionary game designer Jane McGonigal talks to Campaign about some of the benefits observed in modern day gamers. According to McGonigal, far from...

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Gaming as a force for good. Jane McGonigal and PHD’s Mark Holden talk to The...

Games designer Jane McGonigal and PHD’s worldwide strategy and planning director Mark Holden caught up with The Guardian after PHD’s seminar at the Cannes Lions festival, to discuss how gaming can be...

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Champion of PHD’s ‘Win Cannes’ App Game is DDB Graphic Designer

PHD has announced the winner of its massively multiplayer game ‘Win Cannes’, which turned the week’s activities at the Cannes Lions festival into a mass scale game via the official app. Graphic...

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Turning work into play. AOL’s David Shing catches up with Mark Holden for...

What if your boss turned to you and said, let’s turn all work into play. Now imagine that your career, your accomplishments, work patterns and place in a company, would all be viewed through such a...

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Source

“Source has enabled us to significantly sharpen the way we inject channel strategy thinking into the marketing process and is now at the heart of Unilever’s media planning.” Luis Di Como, VP Global...

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Source and Gamification

“Source is the single best implementation of game design I have seen in enterprise and I want to congratulate PHD for this. It’s humbling to have ideas in a book taken and implemented on such an epic...

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PHD’s Mark Holden and Craig Atkinson to speak on gamification at Advertising...

Mark Holden, worldwide strategy and planning director, together with Craig Atkinson, chief digital officer at PHD USA, will be speaking at Advertising Week on the subject of gamification. ‘The Future...

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PHD Worldwide’s Mark Holden named Media Maven by Advertising Age

Mark Holden, PHD’s worldwide strategy and planning director, has been named a Media Maven by Advertising Age for his innovative plans to ‘set the wheels in motion for a planning tool that would...

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PHD UAE’s annual BrainScape conference to focus on gamification and engagement

Staged for the fourth time in Dubai, PHD’s BrainScape annual conference will this year look at how engagement in general and gamification in particular can enhance business performance for brands. Set...

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PHD Italy hosts Evolutionary event: The future scenarios of technology and...

PHD Milan yesterday hosted the first of an annual networking event, Evolutionary, with keynote speakers discussing thought leadership, creativity and innovation. Held at the Milan Museum of Science and...

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PHD BrainScape: Reality not enough for new consumers, gamification needed to...

Dubai, October 28 2013: Gamification is set to become one of the most popular ways to create engagement among consumers and employees, the 222 marketing professionals attending this year’s PHD...

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PHD Worldwide’s Mark Holden joins Mumbrella for a live video discussion of...

PHD Worldwide’s Strategy and Planning Director Mark Holden sat down with Mumbrella’s Tim and Chris to discuss gamification, ahead of the publication of PHD’s latest book Game Change.  The book is...

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