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PHD Malaysia launches Game Change
Last week, PHD Malaysia gathered at the newly launched INDULGE Lounge of TGV cinemas to launch Game Change. Guests were invited to play games and learn more about how gamification mechanics can improve...
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PHD LATAM takes “Game Change” to the stage at the Festival of Antigua
PHD LATAM took to the stage last week at the Festival of Antigua, Guatemala to present Game Change to an audience of 1,200 people which included clients, prospects and general managers from Central...
View ArticleMike Cooper, PHD’s worldwide CEO, speaks to Campaign Asia about the big...
Mike Cooper, CEO of PHD Worldwide, sat down with Campaign Asia to discuss to big implications of “Gamification” following his on stage seminar with Chris Stephenson, PHD Australia’s head of strategy,...
View ArticlePHD’s Aaron Walker and Alexander Taborda give their two differing...
Aaron Walker, media assistant, and Alexander Taborda, media manager, give their two differing perspectives as a hardcore gamer and a casual gamer on the EGX London 2014 gaming exhibition they attended....
View ArticlePHD Malaysia drives innovation via launch of PlayPen
This article was first published on Campaign PHD Malaysia has launched a new platform, PlayPen, to connect digital media innovators to clients. PlayPen essentially functions as a media lab to showcase...
View ArticlePHD introduces game theory as part of the media planning
PHD has long been a clear intellectual leader in the industry, and whilst technology has been commoditizing other agencies’ positioning, PHD saw the opportunity to use technology to re-affirm this...
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